Brainstorming in Solitude and Teams: A Computational Study of the Role of Group Influence
نویسندگان
چکیده
Early studies of brainstorming showed that individuals tend to generate more and better ideas than groups. But recent studies depict a more complex picture, reinforcing the need to better understand the interplay between individual and group ideation. Group influence can be one way to address the complex interplay between ideas in brainstorming. We define group influence as the degree to which individuals are influenced by ideas coming from other team members. This paper presents results from a multi-agent simulation of the role of group influence in brainstorming groups, which support a number of insightful hypotheses to consider.
منابع مشابه
Brainstorming in Solitude and Teams: The Role of Group Influence
Early studies of creative ideation showed that individuals brainstorming in isolation tend to generate more and better ideas than groups. But recent studies depict a more complex picture, reinforcing the need to better understand individual and group ideation. Studying group influence is one way to address the complex interplay between ideas in different brainstorming scenarios. We define group...
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